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Auflistung P272 - DEC 2017 - Digital Enterprise Computing nach Erscheinungsdatum
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- Editiertes BuchDigital Enterprise Computing (DEC 2017)(Digital Enterprise Computing (DEC 2017), 2017)
- TextdokumentMeasuring preparedness of web communication for a positive digital experience of international prospects right at the beginning of the customer journey: Survey results(Digital Enterprise Computing (DEC 2017), 2017) Heger, RolandIn an exploratory study about online communication of large and medium-sized B2B companies from the German state of Baden-Württemberg, their message content communicated via websites, and their websites' appeal for international prospects, has been analyzed. It revealed many basic content items absent, making the site less attractive for further exploration, and difficult for international prospects to enter into a dialog, become leads, and possible customers. The subsequent survey elicited organizational backgrounds, available resources, and objectives for online communication. It could trace deficiencies back to a lack of understanding of the impor¬tance of digital communication for lead generation, and the customer journey in general, absence of a communication strategy, lack of urgency, and lack of resources to implement desired changes and additions to communication content.
- TextdokumentDigitization of Decentralized Corporate Energy Systems: Supportive best-practiced methods for the energy domain(Digital Enterprise Computing (DEC 2017), 2017) Koppenhöfer, Christine; Fauser, Jan; Hertweck, DieterDigitization in the energy sector is a necessity to enable energy savings and energy efficiency potentials. Managing decentralized corporate energy systems is hindered by a non-existence. The required integration of energy objectives into business strategy creates difficulties resulting in inefficient decisions. To improve this, practice-proven methods such as Balanced Scorecard, Enterprise Architecture Management and the Value Network approach are transferred to the energy domain. The methods are evaluated based on a case study. Managing multi-dimensionality, high complexity and multiple actors are the main drivers for an effective and efficient energy management system. The underlying basis to gain the positive impacts of these methods on decentralized corporate energy systems is digitization of energy data and processes.
- TextdokumentComparison of Business Model Development Frameworks with regard to IoT(Digital Enterprise Computing (DEC 2017), 2017) Kinitzki, Martin; Hertweck, DieterWith the Internet of Things being one of the most discussed trends in the computer world lately, many organizations find themselves struggling with the great paradigm shift and thus the implementation of IoT on a strategic level. The Ignite methodology as a part of the Enterprise-IoT project promises to support organizations with these strategic issues as it combines best practices with expert knowledge from diverse industries helping to create a better understanding of how to transform into an IoT driven business. A framework that is introduced within the context of IoT business model development is the Bosch IoT Business Model Builder. In this study the provided framework is compared to the Osterwalder Business Model Canvas and the St. Gallen Business Model Navigator, the most commonly used and referenced frameworks according to a quantitative literature analysis.
- TextdokumentImplementation Strategies for Enterprise Social Networks(Digital Enterprise Computing (DEC 2017), 2017) Stei, Gerald; Rossmann, AlexanderIn recent times, enterprises have been increasingly dealing with the use of social media in internal communication and collaboration. In particular, so-called Enterprise Social Networks (ESN), promise meaningful benefits for the nature of work in corporations. However, these plat-forms often suffer from poor degrees of use. This raises the question of what initiatives enterprise can launch in order to stimulate the vitality of ESN. Since the use of ESN is often voluntary, individual adoption by employees need to be examined to find an answer. Therefore, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was selected for the theoretical foundation of this paper. Following a qualitative research approach, the available research provides an analysis of expert interviews on specific ESN implementation strategies and included factors. In order to extensively conceptualize and generalize these strategic considerations, we conducted an inductive coding process. The results reveal that ESN implementation strategies can be understood as a multi-level construct (individual vs. group vs. organizational level) containing different factors dependent on the degree of documentation and intensity. This research in progress describes a qualitative evaluation as a preliminary study for further quantitative analysis of an ESN adoption model.
- TextdokumentElectronic Word-of-Mouth: A Systematic Literature Analysis(Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Wilke, Tim; Rossmann, AlexanderElectronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
- TextdokumentDigital value selling: Status quo and opportunities(Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Gutsche, JörgDigitization will require companies to fundamentally reengineer their sales processes. Adapting the concept of value selling to the digital age will enable them to deliver superior value to their customers. Specifically, social selling will provide them with an answer to the ever-increasing complexity of customer journeys. This article, based on a survey among 235 German companies, assesses the status quo and outlines opportunities. Moreover, it introduces a novel approach for developing well-grounded social selling metrics.
- TextdokumentSmart Meter based Business Models for the Electricity Sector - A Systematical Literature Research(Digital Enterprise Computing (DEC 2017), 2017) Bischoff, Daniel; Kinitzki, Martin; Wilke, Tim; Zeqiraj, Flamur; Zivkovic, Sanja; Koppenhöfer, Christine; Fauser, Jan; Hertweck, DieterThe Act on the Digitization of the Energy Transition forces German industries and households to introduce smart meters in order to save energy, to gain individual based electricity tariffs and to digitize the energy data flow. Smart meter can be regarded as the advancement of the traditional meter. Utilizing this new technology enables a wide range of innovative business models that provide additional value for the electricity suppliers as well as for their customers. In this study, we followed a two-step approach. At first, we provide a state-of-the-art comparison of these business models found in the literature and identify structural differences in the way they add value to the offered products and services. Secondly, the business models are grouped into categories with respect to customer segments and the added value to the smart grid. Findings indicate that most business models focus on the end-consumer as their main customer.
- TextdokumentData Architecture for Digital Health Insurances(Digital Enterprise Computing (DEC 2017), 2017) Degele, Jutta; Hain, Julia; Kinitzki, Valeria; Krauß, Sascha; Kühfuß, Peter; Sigle, NataschaThe increasing number of connected mobile devices such as fitness trackers and smartphones define new data sources for health insurances, enabling them to gain deeper insights into the health of their customers. These additional data sources plus the trend towards an interconnected health community, including doctors, hospitals and insurers, lead to challenges regarding data filtering, organization and dissemination. First, we analyze what kind of information is relevant for a digital health insurance. Second, functional and non-functional requirements for storing and managing health data in an interconnected environment are defined. Third, we propose a data architecture for a digitized health insurance, consisting of a data model and an application architecture.
- TextdokumentExploring User Adoption of Augmented Reality Applications based on Pokémon Go(Digital Enterprise Computing (DEC 2017), 2017) Rauschnabel, Philipp; tom Dieck, M.; Rossmann, AlexanderPokémon Go was the first mobile Augmented Reality (AR) game that made it to the top of the download charts of mobile applications. However, very little is known about this new generation of mobile online Augmented Reality (AR) games. Existing media usage and technology acceptance theories provide limited applicability to the understanding of its users. Against this background, this research provides a comprehensive framework that incorporates findings from uses & gratification theory (U>), technology acceptance and risk research as well as flow theory. The proposed framework aims at explaining the drivers of attitudinal and intentional reactions, such as continuance in gaming or willingness to conduct in-app purchases. A survey among 642 Pokémon Go players provides insights into the psychological drivers of mobile AR games. Results show that hedonic, emotional and social benefits, and social norms drive, vice versa physical risks (but not privacy risks) hinder consumer reactions. However, the importance of these drivers differs between different forms of user behavior.