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Where are they? Using text analytics to select the right idea
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Text/Conference Paper
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Datum
2011
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Gesellschaft für Informatik e.V.
Zusammenfassung
Text analytics reduces complex information vital to the innovation process. Delivery is fast and objective. Text analytics identifies potential target areas for innovation. These targets are extracted automatically from a plethora of ideas, hidden in unstructured text. The paper discusses empirical findings from three exemplary innovation projects in the field of consumer goods.