Framing Personas: Enhancing Engagement and Perspective Taking
| dc.contributor.author | Pröbster, Monika | |
| dc.contributor.author | Haque, Mirza | |
| dc.contributor.author | Haag, Maren | |
| dc.contributor.author | Marsden, Nicola | |
| dc.contributor.editor | Burghardt, Manuel | |
| dc.contributor.editor | Wimmer, Raphael | |
| dc.contributor.editor | Wolff, Christian | |
| dc.contributor.editor | Womser-Hacker, Christa | |
| dc.date.accessioned | 2017-08-09T21:05:11Z | |
| dc.date.available | 2017-08-09T21:05:11Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | Personas are a tool in user-centered software design to make users’ goals and needs tangible for the designers of the product. Engaging with personas is seen as a means for empathizing with users and avoiding product development from the developers' own perspective ("I-methodology"). In an empirical study with 59 participants, we investigated whether the instructions that framed the use of a persona had an impact on the engagement with the persona and the use of I-methodology. Using eye tracking, we showed that instructions mentioning a prospective brainstorming task lead to significantly longer visit durations of the persona description. Furthermore, the tendency to use I-methodology was significantly lower. The results of this study offer strategies using personas to enhance designers’ abilities to adopt a different perspective for their further software development tasks. | en |
| dc.identifier.doi | 10.18420/muc2017-mci-0308 | |
| dc.identifier.uri | https://dl.gi.de/handle/20.500.12116/3287 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Mensch und Computer 2017 - Tagungsband | |
| dc.relation.ispartofseries | Mensch und Computer | |
| dc.subject | Persona | |
| dc.subject | User-centered design | |
| dc.subject | Gender | |
| dc.subject | experimental study | |
| dc.subject | eye-tracking | |
| dc.title | Framing Personas: Enhancing Engagement and Perspective Taking | en |
| dc.type | Text/Workshop Paper | |
| gi.citation.endPage | 334 | |
| gi.citation.publisherPlace | Regensburg | |
| gi.citation.startPage | 331 | |
| gi.conference.date | 10.-13. September 2017 | |
| gi.conference.location | Regensburg | |
| gi.conference.sessiontitle | Kurzbeiträge | |
| gi.document.quality | digidoc |
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