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Auflistung nach Schlagwort "customer experience"

1 - 3 von 3
  • Textdokument
    Digital value selling: Status quo and opportunities
    (Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Gutsche, Jörg
    Digitization will require companies to fundamentally reengineer their sales processes. Adapting the concept of value selling to the digital age will enable them to deliver superior value to their customers. Specifically, social selling will provide them with an answer to the ever-increasing complexity of customer journeys. This article, based on a survey among 235 German companies, assesses the status quo and outlines opportunities. Moreover, it introduces a novel approach for developing well-grounded social selling metrics.
  • Workshopbeitrag
    Product Experience Wall: A Context-adaptive Outfit Recommender System
    (Mensch & Computer 2014 - Tagungsband, 2014) Zagel, Christian
    This paper presents research in progress and describes the concept of the so called „Product Experience Wall“, an interactive and context-adaptive outfit recommendation system for retail fashion stores. The goal is to design an experiential system that serves both, functional and hedonic needs. Context adaption allows pro-actively approaching the user and recommending products based on the respective user context. Next to face detection algorithms, we use RFID sensors and interfaces to external data sources (e.g., weather information) to create a unique customer experience. This experience is furthermore supported by displaying product combinations on virtual, life-size avatars. The core functionality of the concept is based on the findings of 32 qualitative customer interviews.
  • Konferenzbeitrag
    Die Sicht des Kunden: Unterschiede in der Website-Bewertung
    (Mensch und Computer 2017 - Usability Professionals, 2017) Dames, Hannah; Sackmann, Timo; Thielsch, Meinald T.
    By the Lean User Experience approach the emphasis of User Testing has shifted from a strongly methodological to a more pragmatic approach including less effort regarding the selection and screening of test participants. However, the results of the current study indicate that the characteristics of website visitors, namely if they are registered or non-registered customers, have a strong impact on the given evaluations in established user experience metrics. N=481 participants completed an international online survey after interacting with websites of two online fashion stores under two different conditions. Half of the participants freely explored the websites, whereas the other half fulfilled specific tasks on them. Registered customers rated the content quality and the aesthetical appeal of a website significantly higher than non-registered ones. Besides, strong differences were found for the intention to revisit and recommendation the website.