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Auflistung nach Schlagwort "Soziale Medienforschung im Sport"

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  • Konferenzbeitrag
    Uses and Gratifications of Online Sports Communities
    (Workshop Gemeinschaften in Neuen Medien (GeNeMe) 2021, 2021) Braun, Marie-Louise; Wagner, David; Henkel, Denise
    ... In this paper, we analyze three cases of on-domain communities in the feld of sport to better understand why organizations choose to host them and which motives drive fan participation. We do so by applying the uses and gratifcations theory, comparing its applicability in distinct community settings. The paper contributes to the nascent literature of on-domain communities in the context of social media research in sport management and marketing (Abeza et al., 2015; Popp & Woratschek, 2016). [Aus: Introduction]