Logo des Repositoriums

Auflistung nach Schlagwort "Pricing"

1 - 5 von 5
  • Zeitschriftenartikel
    Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
    (Wirtschaftsinformatik: Vol. 47, No. 4, 2005) Skiera, Bernd; Spann, Martin; Walz, Uwe
    This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.
  • Zeitschriftenartikel
    How Do Market Standards Inhibit the Enactment of Digital Capabilities?
    (Business & Information Systems Engineering: Vol. 62, No. 4, 2020) Füstenau, Daniel; Cleophas, Catherine; Kliewer, Natalia
    Digital capabilities can improve organizations' performance by supporting complex decision-making processes. However, when market standards constrain their enactment, the potential benefits promised by digital capabilities do not realize. The paper explores this tension by means of the critical case of a European airline, which had difficulty to enact a novel pricing approach and finds that market standards are entrenched in the airline's pricing and distribution ecosystem. This causes the organization to focus on local improvements and IT-based workarounds instead of enacting a dramatically new and potentially improved digital pricing capability.
  • Zeitschriftenartikel
    Monetizing Online Content: Digital Paywall Design and Configuration
    (Business & Information Systems Engineering: Vol. 62, No. 3, 2020) Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin
  • Zeitschriftenartikel
    Strategien für den digitalen Musikmarkt
    (Wirtschaftsinformatik: Vol. 47, No. 2, 2005) Buxmann, Peter; Johnscher, Patrick; Strube, Jochen; Pohl, Gerrit
    The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are: Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.┃Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.┃Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.
  • Zeitschriftenartikel
    When ‘Just’ is Just Not Enough
    (Business & Information Systems Engineering: Vol. 57, No. 5, 2015) Krämer, Jan; Wiewiorra, Lukas
    Although Internet service providers (ISPs) are technically capable as well as legally allowed to offer non-neutral Internet access services, where the data flows of customers who pay a premium are prioritized over others, such an access service is currently not offered by ISPs. We argue that ISPs are hesitant to tap the price discrimination potential of prioritized Internet access services, because in the context of the ongoing public debate on net neutrality (NN), their customers would consider such differentiation unjust. In a representative survey among German Internet access customers, we find that the customers’ perceptions of justice as well as the framing of the mechanism by which prioritized Internet access is provided are indeed decisive for whether customers would prefer this access regime over NN. In particular, we find that perceptions of distributive and procedural justice influence customers’ choice for non-neutral Internet access. Moreover, customers are more likely to accept a regime that offers an absolute rather than a relative prioritization of data flows.