Logo des Repositoriums

Auflistung nach Schlagwort "Mobile games"

1 - 2 von 2
  • Zeitschriftenartikel
    The Impact of Strategic Core-Component Reuse on Product Life Cycles
    (Business & Information Systems Engineering: Vol. 64, No. 2, 2022) Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin
    The mobile games business is an ever-increasing sub-sector of the entertainment industry. Due to its high profitability but also high risk and competitive atmosphere, game publishers need to develop strategies that allow them to release new products at a high rate, but without compromising the already short lifespan of the firms' existing games. Successful game publishers must enlarge their user base by continually releasing new and entertaining games, while simultaneously motivating the current user base of existing games to remain active for more extended periods. Since the core-component reuse strategy has proven successful in other software products, this study investigates the advantages and drawbacks of this strategy in mobile games. Drawing on the widely accepted Product Life Cycle concept, the study investigates whether the introduction of a new mobile game built with core-components of an existing mobile game curtails the incumbent's product life cycle. Based on real and granular data on the gaming activity of a popular mobile game, the authors find that by promoting multi-homing (i.e., by smartly interlinking the incumbent and new product with each other so that users start consuming both games in parallel), the core-component reuse strategy can prolong the lifespan of the incumbent game.
  • Zeitschriftenartikel
    Visual Versus Verbal Location Information on the iPhone
    (KI - Künstliche Intelligenz: Vol. 26, No. 2, 2012) Juhasz, Orsolya Emoke; Tenbrink, Thora; Grüter, Barbara
    Mobile games become more and more embedded in our everyday lives. In this industry, particular types of spatial information are often given predominantly by visual means, while verbal and other sensorial feedback (vibration) are used for additional or different information. Since this may provide an obstacle for some users in some contexts, exploring other ways of conveying equivalent location information may facilitate the development of successful and engaging future mobile games. This paper focuses on how the same location information, given either visually or verbally, affects player performance within a mobile game. We present an explorative study using a simple, location-based game on the iPhone, testing users’ reactions to the two types of spatial information. The results, which reflect a high amount of individual variation but no negative effects on performance, are discussed by opening up the space of possibilities for future designs.