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Auflistung nach Autor:in "Otter, Verena"

1 - 3 von 3
  • Konferenzbeitrag
    Determinants of Smallholder Farmers’ Intention to Use Smartphones - Evidence
from Rural India
    (Informatik in der Land-, Forst- und Ernährungswirtschaft 2017, 2017) Landmann, Dirk; Lagerkvist, Carl Johan; Otter, Verena
    The introduction of smartphones in developing countries’ agriculture has been targeted by different projects of NGOs and governmental institutions mostly without respecting social norms, attitude, self-control and anticipated emotions. Based on the theory of planned behaviour primary survey data from 647 farmers was collected in the Bihar region in India. The data analysis was conducted by using factor analysis and linear regression models. The results show that the factors social norms, attitude, self-control as well as positive and negative anticipated emotions have positive influences on the intention to use a smartphone for agricultural purposes. Thereby, negative anticipated emotions related to failure do not overwhelm the other factors. These results provide interesting implications for NGOs, politicians and ICT service providers.
  • Konferenzbeitrag
    ICT and farm productivity: Evidence from the Chilean agricultural export sector
    (IT-Standards in der Agrar- und Ernährungswirtschaft – Fokus: Risiko- und Krisenmanagement, 2014) Otter, Verena; Theuvsen, Ludwig
    With the use of modern information and communication technologies (ICTs), farmers in developing and transition countries can overcome non-market information asymmetries and increase farm productivity. Which kind of ICT is most effective is still uncertain. This study aims at investigating the impact of different kinds of ICTs on farmer's performance by using survey data collected from raspberry, avocado and table grape farmers in Chile in 2012. The results of our analysis show that the use of ICTs for communicating with trading partners has a significant impact on farm productivity. This especially counts for the use of mobile phones by smallholder raspberry producers, whereas the use of various internet communication channels has controversial effects on avocado producers (mainly mediumsized farms) and table grape producers (mainly large farms).
  • Konferenzbeitrag
    The use of mobile phones for the exchange of information in the chilean agribusiness
    (INFORMATIK 2013 – Informatik angepasst an Mensch, Organisation und Umwelt, 2013) Otter, Verena; Theuvsen, Ludwig
    The mobile phone is considered as the connection of mobility and communication in social networks and in business activities especially to people in developing and transitioning countries. With its use, farmers can reduce marketing costs, containing search and transportation costs, as well as participate more easily in markets, but also gain nonmarket information and access to advisory service. This study aims to investigate the impact of mobile phones on farmer's performance by using survey data we collected from raspberry, avocado and table grape farmers in Chile in 2012. The results of our analysis indicate that farmers using mobile phones to exchange information with their trading partners have higher yields.